Carrosserie Kris: a four-year retainer, not a one-off build
The problem
Carrosserie Kris, a local body shop, had no reliable way to turn website visitors into quote requests. Their existing site was slow, hard to find on Google, and the contact form quietly dropped submissions more often than the owner realized.
For a business that depends on local search visibility and word of mouth, an unreliable website isn't a cosmetic problem. It's lost revenue that never shows up as a line item anywhere.
The approach
Rather than a single big-bang redesign, this became an ongoing retainer relationship: ship improvements, measure what actually moves the needle, ship again.
The first three months focused entirely on two things: page speed and a contact form that reliably delivers. Everything else, animations, extra pages, SEO copy. Came after those fundamentals were solid.
- A mobile-first rebuild, since most visitors were arriving on phones
- Image and asset pipeline work aimed squarely at Largest Contentful Paint
- Spam-hardened form handling that doesn't cost the shop a single real inquiry
- Ongoing SEO work. Not a one-time audit, but continuous, small, compounding changes
The outcome
- 4+ yrs
- Continuous client retention
- #1
- Local search positioning
- Mobile
- First-class experience
The site now reliably generates inbound quote requests through the contact form, ranks at the top for the shop's core local searches, and the client has never had to think about "who do I call to fix the website". Because it's the same person who built it, still maintaining it.
That continuity is the actual product here: not a website, but one point of accountability for four years and counting.